Whoever came up with this Hollister/Abercrombie style marketing strategy is a genius.
Firstly they employ beautiful, young, attractive people as their workers. A good image is immediately established. Then, they have some fancy dark den of a shop to sell their clothes. Another great idea. In addition the prices of their products are outside the usual budget of any cash-strapped teenager but don't worry, they are at the low end of their Daddy's wallet.
All in all, it's a shop where the quality is decent, the service is attractive, and the customer satisfaction is pretty good. Bravo to them!
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